Customer Value challenge
Four range of cars, four customer profiles: in this marketing-oriented business simulation, identify customer perceived value and find a balance between your value proposition and profitability.
Compete with a
01Listen to your potential customers and design a value proposition that matches their profile.
02Explore the impacts of your investment choices on your cost structure and identify a sustainable a value chain to deliver your products.
03Confirm your profit equation in a challenging environment. Spice it up with our ‘Global Leadership’ or ‘Finance’ options.
customer value challenge
TARGET GROUP & SETUP
“A vision without a strategy remains an illusion. Hopefully, after 2 decisions, we found the winning strategy”
Lee Bossman | Product Manager - PPG Industries
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Michael Vergnes | Business Unit Manager - Akzo Nobel
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Robert Silex | Senior Managing Director - Nexans.