Simulations | Customer Value Challenge


Cutomer Value Challenge is a new collection of business simulation games, extremely strategic. Strategy is the DNA of MEGA Learning. The first business simulation game of this collection is base on the automotive industry. These simulations are sometimes more marketing driven since understanding customers' purchasing criteria is the very first task to be completed by participants. Developing a unique value proposition, using great tools such as the strategic canvas (Blue Ocean) while reducing costs and capital expenses in a competitive environment in a global environment (a merge between two companies may be introduced in the game) make this collection unique. This is why it has been adopted by thousands of students in the best business schools across Europe.
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Learning Journey

Cutomer Value Challenge is in a vast majority of cases run over a 3 day seminar. Because it is mainly used by business schools, it is the perfect companion of a strategy or marketing course and may be used during a full semester.
 Download an example of learning journey

Outstanding User Experience

Customer Value Challenge interfaces is a blend of powerfull excel tools and online solutions specially designed for the Y generation.
 Download some UI screenshots

What participants say

Valérie de Jolivet | ESCP Europe: "Very good concept. Very clear instructions, Well organized experience. Very good for group education yet also to individually learn. Good atmosphere. Creative."

Customer satisfaction

ESCP Europe is one of more than ten schools using Customer Value Challenge. It has been a game changer for their elite program and what their students take-away with them in terms of business concepts is just amazing.

Flexibility of our learning solutions

Lasting from 3 days to 18 weeks, Customer Value Challenge may be customized for your organization.

Design with us


MEGA Learning is ready to design a specific learning journey with Customer Value Challenge for you

Develop with us


We're ready to develop specific sessions and customize the simulation to connect with your own reality.

We Deliver for You!


Our experienced MEGA Learning consultants are ready to deliver Customer Value Challenge for you.

Contact us today

If you want to learn more about Customer Value Challenge or integrate one of our simulations as a red thread to dynamise your courses, please contact Benoît Calicis by email or by telephone +32 2 395 78 79.

An Exciting Learning Experience.

MEGA Learning business simulations provide an exciting business environment in which learning takes place experientially, through trial and error, as you seek to lead your company in a very dynamic business situation. These simulations are run during seminars of one to three days face-to-face, or during a period of six to twelve weeks remotely. Group size varies from 12 to 1000 or more participants.

The learning environment consists of professionals grouped into competing teams piloting a company. Each strategy is implemented through decisions, with each decision having its own learning purpose. Results are instantly available, allowing each team to compare and evaluate its performance and to prepare for the next round. The pace is fast, but so is the level of excitement and learning.

A large variety of off-the-shelf simulations.

As a result of its cooperation with leading edge companies and academic institutions, MEGA Learning offers a large variety of off-the-shelf business simulations, with unique features and characteristics that replicate particular business or industrial business models:

  • Human Capital Challenge
  • Automotive
  • Finance in Action
  • Retail Banking
  • Strategy in Action
  • Telecom
  • Customer Intimacy
  • Healthcare
  • Customer value Challenge
  • SaaS
  • Global Leadership (Executives)
  • Conquering the Chaos (Executives)

A user friendly training to get started.

MEGA Learning provides "Train The Trainers" sessions for the MEGA Learning consultants and faculties that encompass:

  • A detailed user's manual with PowerPoint presentations between the decisions
  • 2 days face-to-face with 2 facilitators
  • 6 decisions on-line during 6 weeks with on-line support
  • Outstanding tools (Excel and on-line) to analyze the results and ask the students the right questions
  • Graphic presentations to explain the results, summarize the learning and declare the winners (and the winners of the winners).
  • 1 day of Q&A before running the first simulation

Incorporating your learning needs in your specific business environment.

Together with our clients we co-create the most cost-effective learning solution incorporating their learning needs in their specific business environment. During our 25 years of experience, we have worked with the top management and the best professors of leading global companies and academic institutions.

29 tailor-made simulations
The 29 tailor-made simulations developed for them have been great learning successes, often for more than ten years. It allows us to design and deliver leading-edge programs where we combine business experience and academic concepts. To take only the last five years, we have completed customized simulations for industries such as car manufacturing, mobile phone, retail banking, SaaS (Software as a Service). We have also developed a hospital and a human capital simulation with some of the best academic institutions in the world.


Ram Charan.

Different levels of complexities.

Having in mind the Leadership Pipeline described by Ram Charan, we have developed simulations of different levels of complexities and learning content, to meet the specific needs of managers, as they evolve in their career and responsibilities. Such an approach is ideal for corporate universities.


MBTI Session.

Team Learning and Soft Skills.

In all our programs, decisions are taken in teams. This is a unique opportunity to practice multiple soft skills such as: decision profiles using MBTI, Belbin or TMS, dialogue and communication, problem solving, decision-making, delegation and coaching.

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