AboutWho & What
Simulations | Customer Value Challenge
Cutomer Value Challenge is a new collection of business simulation games, extremely strategic.
Strategy is the DNA of MEGA Learning. The first business simulation game of this collection is base on the automotive industry.
These simulations are sometimes more marketing driven since understanding customers' purchasing criteria is the very first task to be completed by participants.
Developing a unique value proposition, using great tools such as the strategic canvas (Blue Ocean) while reducing costs and capital expenses in a competitive environment in
a global environment (a merge between two companies may be introduced in the game) make this collection unique. This is why it has been adopted by thousands of students in the
best business schools across Europe.
Download Documentation Abstract
Cutomer Value Challenge is in a vast majority of cases run over a 3 day seminar.
Because it is mainly used by business schools, it is the perfect companion of a strategy or marketing course and may be used during a full semester.
Download an example of learning journey
Outstanding User Experience
Customer Value Challenge interfaces is a blend of powerfull excel tools and online solutions specially designed for the Y generation.
Download some UI screenshots
What participants say
Valérie de Jolivet | ESCP Europe: "Very good concept. Very clear instructions, Well organized experience. Very good for group education yet also to individually learn. Good atmosphere. Creative."
ESCP Europe is one of more than ten schools using Customer Value Challenge. It has been a game changer for their elite program and what their students take-away with them in terms of business concepts is just amazing.
Flexibility of our learning solutions
Lasting from 3 days to 18 weeks, Customer Value Challenge may be customized for your organization.
MEGA Learning is ready to design a specific learning journey with Customer Value Challenge for you
We're ready to develop specific sessions and customize the simulation to connect with your own reality.
Our experienced MEGA Learning consultants are ready to deliver Customer Value Challenge for you.