This business game simulation focuses on the three pillars of business modelling – online or in class, solo or as a team, learn what business is all about in just three hours. The perfect solution for bachelors’ students and employee onboarding.
the business model
of a top-player
01Design your value proposition
Discover what has value for your customers and create a unique offer just for them.
02Define your value architecture
How do you reach your customers? How do you become visible? How do you become their first buying choice?
03Confirm your profit equation
Visualize the impact of your choices and find a perfect balance between profitability and uniqueness to become the leader on your market.
TARGET GROUP & SETUP
“A vision without a strategy remains an illusion. Hopefully, after 2 decisions, we found the winning strategy”
Lee Bossman | Product Manager - PPG Industries
“The essence of strategy is choosing what not to do.” said Michael Porter. By focusing on high growth businesses, we won the game!
Michael Vergnes | Business Unit Manager - Akzo Nobel
“I could not believe how TCA was close to my day-to-day business challenges”
Robert Silex | Senior Managing Director - Nexans.