Customer Value Challenge (2 lines of business)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Access the demo

Conceptualization of the business simulation by Mega Learning

Free Guide Book

Dive into the simulation with our free guide book.

Get free guide book

Ideation of the business simulation by Mega Learning

Live Demo

Dive into the simulation with our live demo !

Train the trainers of the business simulation by Mega Learning

Watch the webinar

Watch our webinar to discover all about this simulation!

What is this business simulation about?

Compete with a marketing mind. Two range of cars, two customer profiles

Customer Value Challenge by MEGA Learning is a fast-paced yet complete business game in which participants will learn to execute a business strategy, with the aim to optimize profitability - while fostering social and environmental sustainability.

Grouped in teams of up to 4, participants will take over an existing company operating two separate product lines - a low-cost and a premium car range - and competing against similar organizations.

Both product lines target separate customer groups, each having different sensitivities to the elements of the value proposition. Playing over 3 to 4 rounds, participants will make decisions in terms of marketing and engineering elements, pricing, production capacity, funding and more.

All companies start equal, but new market situations will be generated based on teams' decisions and the game algorithm.

‍

Professor explaining the Competitive Advantage Business Simulation of Mega Learning

Best for

Undergraduate, MBA, Executive Education, Graduate.

Duration

From 6 to 12 hours playing time; Can be spread over multiple days or weeks.

Logistics

It is a computer based software. Participants can play online, face-to-face or blended facilitation; Participants & professors have access to pre reading material to understand the rules of the game autonomously.

What are the learning objectives?

Understanding customer expectations.
Adapting the value proposition accordingly to create value for customers.
Understanding cost structures to create value for customers while optimizing profitability.
Integrating the human and environmental impacts into the decision process.

Discover our other business simulations

Customize your own simulation

Explore this game

Business Odyssey (Low-Cost)

Students work in teams to run a business line that produces and sells high-end cars. Each team competes to become the market leader in a highly competitive environment while remaining financially…

Explore this game

Customer Value Challenge (2 lines of business)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game

Customer Value Challenge (4 lines of business)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game

Customer Value Challenge (Global)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game

Business Odyssey (Image)

Students work in teams to run a business line that produces and sells high-end cars. Each team competes to become the market leader in a highly competitive environment while remaining financially…

Explore this game

The Competitive Advantage

In the Strategy Simulation, players compete to become leaders on their markets: they are organized in teams of up to 6 participants and manage a 4-product portfolio, each displaying different customer sensitivities, costs sensitivities, and growth rates.

Explore this game

Healthcare Management

Build a financially sound and sustainable strategy for your hospital, supporting your personnel to best serve the community.

Explore this game

Human Capital Challenge

In the Human Capital Simulation, players will understand the interactions between business, human capital, and an organization’s success. This business simulation highlights how fundamental it is to invest in human capital, in order to improve overall business performance.

Explore this game

Fundamentals of Finance

Develop your finance acumen to reach sounder business decisions and explore how organizations create value.

Explore this game

Business Odyssey (Low-Cost)

Students work in teams to run a business line that produces and sells high-end cars. Each team competes to become the market leader in a highly competitive environment while remaining financially…

Explore this game

Customer Value Challenge (2 lines of business)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game

Customer Value Challenge (4 lines of business)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game

Customer Value Challenge (Global)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game

Fundamentals of Finance

Develop your finance acumen to reach sounder business decisions and explore how organizations create value.

Explore this game

Business Odyssey (Low-Cost)

Students work in teams to run a business line that produces and sells high-end cars. Each team competes to become the market leader in a highly competitive environment while remaining financially…

Explore this game

Customer Value Challenge (2 lines of business)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game

Customer Value Challenge (4 lines of business)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game

Customer Value Challenge (Global)

In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.

Explore this game

Business Odyssey (Image)

Students work in teams to run a business line that produces and sells high-end cars. Each team competes to become the market leader in a highly competitive environment while remaining financially…

Explore this game

The Competitive Advantage

In the Strategy Simulation, players compete to become leaders on their markets: they are organized in teams of up to 6 participants and manage a 4-product portfolio, each displaying different customer sensitivities, costs sensitivities, and growth rates.

Explore this game

Human Capital Challenge

In the Human Capital Simulation, players will understand the interactions between business, human capital, and an organization’s success. This business simulation highlights how fundamental it is to invest in human capital, in order to improve overall business performance.

Explore this game

Healthcare Management

Build a financially sound and sustainable strategy for your hospital, supporting your personnel to best serve the community.

Explore this game

Customize your own simulation

Explore this game

A Mega Learning business simulation on Strategy

Strategy Simulation

With your team, allocate resources and develop your 4-product portfolio in a highly competitive environment.

Explore this game

A Mega Learning business simulation on Fundamentals of Finance

Finance Simulation

Develop your finance acumen to reach sounder business decisions and explore how organizations create value.

Explore this game

A Mega Learning business simulation on Marketing

Marketing Simulation

Analyze your potential customers and build an attractive (and profitable!) value proposition that grants you market leadership.

Explore this game

A Mega Learning business simulation on Healthcare Management

Healthcare Management Simulation

Build a financially sound and sustainable strategy for your hospital, supporting your personnel to best serve the community.

Explore this game

A Mega Learning business simulation on Human Capital

Human Capital Simulation

Human Resources policy alignment with corporate strategy: this is what this business game is about.

Explore this game