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What is this business simulation about?
See the big picture, from customers to value proposition, from value chain & budget to results.
In competition with other companies, students role-play as the new management team of a car manufacturing company creating and executing their strategy.
After their initial analysis of the customer purchasing criteria, they will design, manufacture, and bring to market four car ranges.
In the simulation, they will tackle the three components of a business model: build a value proposition for each customer segment, review the company's internal value chain, and validate the profit equation.
Students will learn to align the value proposition with the value chain to achieve a consistent business model. In addition to financial profits, they will have to improve their company's environmental and social performance over time.
This simulation is primarily aimed at strategy, marketing & capstone courses at advanced undergraduate and graduate levels.
