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Let your business thrive by making the right decisions with your team.
Marketing Simulations
Great marketing starts with one question: what does your customer actually value? Our marketing simulations make that question impossible to ignore. Teams go head-to-head in competitive markets, identify customer perceived value, and find the balance between a compelling value proposition and real profitability. Whether you're running a marketing module at a business school or training a commercial team before a product launch, this is learning that delivers results you can measure.
Demo our marketing simulationsThe Simulations
Customer Value Challenge
Duration: 12 to 18h
Team: 4–6 per team
What: The flagship marketing simulation. Four product ranges, four distinct customer profiles, and an intense competitive market. Teams listen to customers, design value propositions to match their profiles, explore the impact of investment choices, and confirm their profit equation under real pressure. A global version introduces an international merger and market launch, covering disruption and change management. Best for strategy, marketing and capstone courses at undergraduate and graduate levels, and newly appointed or high-potential managers. Available on Harvard Business Publishing. Available in English, French, Chinese & German.
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Strategy Execution
Duration: 4 to 12h
Team: 2–4 per team
What: A sharper, faster marketing challenge. Two product lines, two customer profiles — participants compete to understand customer sensitivities and shape a winning value proposition under time pressure, with sustainability dimensions built in. Available at all levels, in English, French, Chinese & German.
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Who is it for?
Marketing and business students at undergraduate and graduate level, commercial teams preparing for product launches or market repositioning, and sales and marketing leaders who need to align quickly around customer value.
All our business simulations
Business Sustainability Challenge
8-24h
4 - 6 / team
A simulation where teams balance profit, people, and planet to future-proof their business.
Strategy Execution
4 - 12h
2 - 4 / team
Compete with a marketing mind. Two range of cars, two customer profiles.
Customer Value Challenge
12 - 18h
4 - 6 / team
Compete with a marketing mind. Four range of cars, four customer profiles
Business Odyssey
3 - 6h
1 - 4 / team
Compete, Strategize, and Win: Master Business Decisions in the Business Odyssey Simulation
The Competitive Advantage
8 - 24h
3 - 6 / team
Develop a competitive advantage by leveraging your resources.
Healthcare Strategy Challenge
8 - 24h
4 - 6 / team
Welcome to the Healthcare Strategy Challenge.
Human Capital Challenge
8 - 20h
4 - 6 / team
Building a strategy defined by business objectives and backed by your people is your driver to success.
Fundamentals of Finance
4 - 12h
2 - 6 / team
Grow your finance acumen and make sounder business decisions.
Strategy Execution
4 - 12h
2 - 4 / team
Compete with a marketing mind. Two range of cars, two customer profiles.
Customer Value Challenge
12 - 18h
4 - 6 / team
Compete with a marketing mind. Four range of cars, four customer profiles
Business Odyssey
3 - 6h
1 - 4 / team
Compete, Strategize, and Win: Master Business Decisions in the Business Odyssey Simulation
The Competitive Advantage
8 - 24h
3 - 6 / team
Develop a competitive advantage by leveraging your resources.
Strategy Simulation
With your team, allocate resources and develop your 4-product portfolio in a highly competitive environment.
Finance Simulation
Develop your finance acumen to reach sounder business decisions and explore how organizations create value.
Marketing Simulation
Analyze your potential customers and build an attractive (and profitable!) value proposition that grants you market leadership.
Healthcare Management Simulation
Build a financially sound and sustainable strategy for your hospital, supporting your personnel to best serve the community.
Human Capital Simulation
Human Resources policy alignment with corporate strategy: this is what this business game is about.
