Customer Value challenge

Four range of cars, four customer profiles: in this marketing-oriented business simulation, identify customer perceived value and find a balance between your value proposition and profitability.

Download our documentation about content and our guide to transitioning your class to virtual.

Marketing Game Player
Marketing Simulation
Compete with a
marketing mind


Listen to your potential customers and design a value proposition that matches their profile.


Explore the impacts of your investment choices on your cost structure and identify a sustainable a value chain to deliver your products.​


Confirm your profit equation in a challenging environment. Spice it up with our ‘Global Leadership’ or ‘Finance’ options.​
customer value challenge
business model
marketing strategy strategic planning

University Strategy, Marketing and Entrepreneurship classes // HRD & LD trainings // Unlimited number of decisions // From 1 day up // Remote, face-to-face or blended facilitation // From 9 participants up
clients experience
  • “A vision without a strategy remains an illusion. Hopefully, after 2 decisions, we found the winning strategy”

    Lee Bossman | Product Manager - PPG Industries

  • “The essence of strategy is choosing what not to do.” said Michael Porter. By focusing on high growth businesses, we won the game!

    Michael Vergnes | Business Unit Manager - Akzo Nobel

  • “I could not believe how TCA was close to my day-to-day business challenges”

    Robert Silex | Senior Managing Director - Nexans.

Learning is fun!

Let us guide you through the business simulation of your choice. Get in touch today and let us talk about how to integrate game-based learning into your courses.

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