The Competitive Advantage
In this business game simulation with a focus on corporate strategy, run a multi-product corporation with your team. Define and create a competitive advantage and become the leader on your market, by leveraging resources at all levels of the company.
Interested in a solution for more senior profiles? Get in touch and discover GLOBAL LEADERSHIP
01Optimize your product portfolio
by creating a sustainable competitive advantage based on a unique value proposition.
02Allocate your resources
based on your understanding of competitive forces, markets and perceived customer value.
03Find your balance
in a competitive environment that is continuously evolving and become the leader of your market.
the competitive advantage
TARGET GROUP & SETUP
“A vision without a strategy remains an illusion. Hopefully, after 2 decisions, we found the winning strategy”
Lee Bossman | Product Manager - PPG Industries
“The essence of strategy is choosing what not to do.” said Michael Porter. By focusing on high growth businesses, we won the game!
Michael Vergnes | Business Unit Manager - Akzo Nobel
“I could not believe how TCA was close to my day-to-day business challenges”
Robert Silex | Senior Managing Director - Nexans.