Develop a competitive advantage to reach market leadership.

In the Competitive Advantage, players compete to become leaders on their markets: they are organized in teams of up to 6 participants and manage a 4-product portfolio, each displaying different customer sensitivities, costs sensitivities, and growth rates.

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Optimize your portfolio

by creating a lasting competitive advantage based on a unique value proposition.

Allocate resources

based on your understanding
of competitive forces, markets and perceived customer value.

Aim for profitability and market leadership

in a competitive environment that is continuously evolving.

What is this business simulation about?

Develop a competitive advantage by leveraging your resources.

The Competitive Advantage places participants in the management team of a company within a fictional industry, in competition with other teams starting from the same position. Their goal will be to analyze their 4-product portfolio, analyze the cost structure of each business line and identify growth opportunities against their customer profile.

The challenge will be for teams to find balance between developing a consistent strategy and remaining competitive, to become the leaders on their market while being profitable.

Best for

Junior to senior managers; Heads of functional business areas/units; Startup incubators, onboarding of new employees, etc.

Duration

From 7 to 16 hours playing time; Can be spread over multiple days, weeks, or months.

Logistics

From 9 participants; Online, face-to-face or blended facilitation; Participants & professors have access to pre reading material to understand the rules of the game autonomously.

What are the learning objectives?

Setting up a strategic plan

that takes advantage of all business opportunities while considering customer profiles, cost sensitivities and the economical environment in which the simulation is taking place.